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Nubiola Group to launch its new Brand Identity



As the world’s largest Ultramarines producer, we have made the strategic decision to refresh our visual image to convey our new corporate profile, which includes our company values and identity.

We conducted an internal and external survey to ensure the basis of this change. We got a clear idea about what our stakeholders valued in us. We linked that to our existing brand values: innovative, trustworthy partners, committed to sustainability, near and available and passionate, to arrive at our renewed global brand identity.

We have hinged our communication strategy on a new tag-line that summarizes all our values and identity. The new tagline “our passion your colors” replaces the old one, “inorganic pigments” which made its debut in 2001. With this new tagline we want to be positioned as very enthusiastic people that are driven by passion in all that we do; we want people to realize that we are passionate about Innovation, Technical Service, the Environment, Team Work and our Customer Needs. All of this passion encourages us to produce successful color pigments which in turn become successful colored products in the marketplace.

The new tagline is not only a marketing message, but also an internal philosophy.

We have also created a new website, whose main purpose is to create an online experience of our Brand, and for this reason its design and functionality are based on our renewed Brand Values and Corporate Identity.

We are sure that “our passion your colors” will turn into breathtaking results in our customers.


About Nubiola

NUBIOLA is a specialized world-wide producer of Inorganic Pigments, with headquarters in Barcelona, Spain. Nubiola is a family-owned company with more than 95 years experience in the marketplace, committed to sustainable growth based on the technical and production capabilities that permits to market innovative and efficient products. That commitment explains its position of world’s largest Ultramarines producer as well as reliable alternative in a wide range of pigments such as Iron Oxides, Zinc Ferrites, Chrome Oxide Greens, Chrome Yellows and Molybdate Oranges, as well as Corrosion Inhibitors. Nubiola employs about 600 people, has 5 production plants all over the world and sells to more than 85 countries. Customers are mainly in the plastics, coatings, construction, printing ink, artist’s colours, cosmetics, soap, detergents, rubber, ceramic, mosaic and other industries.

Nubiola Group to launch its new Brand Identity

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