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Area Manager appointed for the Brazilian market



Our company has gone a step forward in its growth strategy in emerging and value added countries: as of 1st January, we have appointed an Area Manager for Brazil- Denison Novak. We think that Brazil continues offering good opportunities to increase our participation in the most strategic segments or in those with the most technical needs within Plastics, Coatings and Construction applications.

Jaume Juhera, our Corporate Commercial Manager, commented: “Our business model is based on closeness to our customers in order to offer them solutions for their local needs. That is why our company has sales offices, application laboratories and warehouses in all Regions, as well as representative offices in leading countries such as Germany, UK and Japan. Brazil is, therefore, one more link in this chain. We intend to show local industry our commitment to jointly develop the opportunities the market may offer us”.

Denison Novak will work closely with the company Transcor, which has distributed our products in Brazil for many years. Commercial and market development activities in this country will be in line with the strategy that we are following in Latin America, which is coordinated by Alvaro Fonseca, LATAM Business Director, based in Colombia.

Denison Novak has a broad experience in the management of chemical specialties business, both in Brazil and the rest of Latin America, together with a strong technical and strategy background. “He provides a very interesting profile for those Brazilian customers who want to add specialty pigments to their formulations with the objective of differentiating themselves and adding value to the chain” Alvaro Fonseca said.

Denison Novak

Denison Kleber Salamão Novak is a Brazilian Chemical Engineer with a specialization in Business Strategy and Marketing. Denison´s background covers a wide experience in technical assistance for coatings as well as in the development of new markets for more than twenty years being part of multinational companies such as Rhodia and HB Fuller; likewise, he also has a strong leadership on sales teams, driving them to offer the best product/application technical and commercial options in order to fulfill not only customer needs in Brazil, but also throughout Latin America.



Area Manager appointed for the Brazilian market

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