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Coloration of Cosmetics is a key process which is mainly carried out to improve Cosmetics’ aesthetics.
In the category of Decorative Cosmetics -e.g. liquid foundations, face powders, eye shadows- the majority of colors used are pigments. The performance that is required is:
Safe product approved by EU (Directive 76/768/EEC) and FDA for use in cosmetics
High purity – low level of impurities
Opacity (depending on the application)
Insolubility, avoiding migration tendencies